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30May/190

Slot Machine positioning


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Books have been said on this subject, and the conflict and discourse about where the "hot" slot machine games are located in a casino are still bubbling - 60 yrs after the slot machines were 1st added to the gaming floor in casinos.

The quintessential rule is that the better slot machine games were put just inside the door of the casino; so that persons passing by would see actual jackpot winners and be possessed to come unto the gaming floor ... play. Our leaning is that this is definitely no longer so.

The majority of the big name casinos nowadays are immense complexes and it's no longer possible to see inside from the sidewalk, so there's no longer a reason to situate the 'loose' slots close to any of the doors.

An additional standard rule is that loose slots are put on the major aisles inside the casinos, again so that more people could see winning jackpots and be inspired to play. Notably however, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

Today, casinos are constantly changing their perspective about where to place the loose slot games.

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