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14Feb/160

Slot Machine positioning


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Volumes have been said on this matter, and the disquiet and discussion about where the "hot" video slots are positioned in the casino are still rampant - more than 60 yrs after the slot machines were 1st added to the gaming floor in the casinos.

The traditional rule is that the better slot games were installed just inside the entry of the casino; so that fun seekers going by would see actual jackpot winners ... be stirred to come inside ... play. Our assurance is that this is no longer the case.

Nearly all of the big name casinos nowadays are oversized complexes and it's no longer possible to see inside from the sidewalk, so there is no longer a reason to place the 'loose' slot machines close-by any doorways.

An additional standard rule is that loose slot machine games are put on the major aisles inside the casinos, again so that more potential gamblers could see winning jackpots and be influenced to play. Importantly though, we find that this also is no longer a universal rule.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their perspective about where to place the loose slot machines.

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