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28Nov/160

Slot Machine positioning


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Volumes have been stated on this item, and the conflict and discussion about where the "hot" slot games are located in the casino are still there - sixty years after slot machines were 1st added to the gaming floor in gambling dens.

The classic rule is that the best slots were positioned just inside the door of the casino; so that individuals passing by would be able to see actual jackpot winners ... be inspired to come into the casino ... play. Our thought is that this is definitely no longer the case.

Just about all of the mega casinos today are immense complexes ... it's no longer possible to see inside from the sidewalk, so there's no longer a reason to situate the 'loose' slot machine games in close proximity to any entrances.

Another standard rule is that loose slots are located on the major aisles in the casinos, again so that more potential players could see winning jackpots and be inspired to play. Importantly though, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played the slots at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

In recent times, casinos are constantly changing their perspective about where to place the loose slot machines.

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