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16Aug/210

Slot Machine positioning


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Volumes have been said on this topic, and the controversy and interchanges about where the "hot" video slots are placed in the casino are still bubbling - over sixty yrs after the slots were 1st added to the gaming floor in the casinos.

The quintessential rule is that the better one armed bandits were located just inside the door of the casino; so that casino fanatics passing by would see real jackpot winners and be smitten to come unto the gambling floor ... play. Our inclination is that this is not so anymore.

Almost all of the mega casinos presently are grand complexes ... you can no longer see inside from the sidewalk, so there is no longer a reason to position the 'loose' one armed bandits in close proximity to any of the doors.

Yet another traditional rule is that loose slot games are put on the major aisles inside the casinos, again so that more potential gamblers could see winning jackpots and be inspired to play. Importantly however, we find that this also is not a universal rule any more.

What casinos found over the years is that people walking down the busy aisles were frequently on the way to somewhere else. If they played slot games at all, they would simply put in their loose change because they happened to be walking by. Win or lose, they would very often not stop to keep playing. And the very last thing a casino wants is for someone to win a jackpot by playing only a few coins and then not stay to put it all back in!

These days, casinos are constantly changing their perspective about where to place the loose slots.

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